The purpose of advertising is to pre-sell the product and inform potential customers about our company and products through non-personal promotion. We will use a combination of different types of media to promote our products and company image.
Print Media: We will use magazine advertisements because magazines have good print quality and are reread by people. We will also use transit advertising since it allows our advertisements to reach a large amount of people.
Broadcast Media: We will use radio advertisements informing customers about the iPhone 6G since the radio reaches 96% of all people ages 12 and over. This fits in well with our target market. Furthermore, we will use TV advertisements to showcase our product because TV advertisements allow us to inform people about our product with action, color, and sound.
Specialty Media: Our company will use key chains, calenders, and coffee mugs to advertise our product since these things are relatively inexpensive and are commonly used by people. This will help raise awareness for our product.
Online/Social Media: We will use Youtube and advertise our product before popular videos play in order for our product to be known even more. We will also use Facebook and get ad spaces to advertise the iPhone 6G. This will be effective since tons of people use Facebook and many people will see it.
Radio Script:
8:30 AM 12-28-14
99.9 AMP Radio - Play Centuries in the background
Jake: How's it going Steve?
Steve: Not that well. I'm not sure what phone to get after my contract ends.
Jake: Well, your in luck. Apple has released the new and improved iPhone 6G.
Steve: The iPhone 6G?
Jake: Yup. With its Quad HD Display, it has the best display on the market.
Steve: Really? What about it's processor?
Jake: It's a revolutionary Octa-Core A8X processor makes the speed of light cower at the 6G's speed.
Steve: What colors are available?
Jake: Well, there is bright gold, shiny silver,space gray, and dazzling emerald.
Steve: Wow!
Jake: And with its all-purpose tool case, you can do virtually anthing!
Steve: Thanks Jake. Now I know exactly what phone to get.
Jake: No problem Steve.
Storyboard for commercial:
Print Media: We will use magazine advertisements because magazines have good print quality and are reread by people. We will also use transit advertising since it allows our advertisements to reach a large amount of people.
Broadcast Media: We will use radio advertisements informing customers about the iPhone 6G since the radio reaches 96% of all people ages 12 and over. This fits in well with our target market. Furthermore, we will use TV advertisements to showcase our product because TV advertisements allow us to inform people about our product with action, color, and sound.
Specialty Media: Our company will use key chains, calenders, and coffee mugs to advertise our product since these things are relatively inexpensive and are commonly used by people. This will help raise awareness for our product.
Online/Social Media: We will use Youtube and advertise our product before popular videos play in order for our product to be known even more. We will also use Facebook and get ad spaces to advertise the iPhone 6G. This will be effective since tons of people use Facebook and many people will see it.
Radio Script:
8:30 AM 12-28-14
99.9 AMP Radio - Play Centuries in the background
Jake: How's it going Steve?
Steve: Not that well. I'm not sure what phone to get after my contract ends.
Jake: Well, your in luck. Apple has released the new and improved iPhone 6G.
Steve: The iPhone 6G?
Jake: Yup. With its Quad HD Display, it has the best display on the market.
Steve: Really? What about it's processor?
Jake: It's a revolutionary Octa-Core A8X processor makes the speed of light cower at the 6G's speed.
Steve: What colors are available?
Jake: Well, there is bright gold, shiny silver,space gray, and dazzling emerald.
Steve: Wow!
Jake: And with its all-purpose tool case, you can do virtually anthing!
Steve: Thanks Jake. Now I know exactly what phone to get.
Jake: No problem Steve.
Storyboard for commercial:
Print Ad